About variant HiFi
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Master Carpenter & CEO
Michael Schmitz
Product Portfolio
In addition to carpentry-specific work, the manufacturer and product portfolio includes audio technology, development projects, hi-fi accessories such as DSP components, amplifiers, speaker drivers, as well as speaker kits in various configurations. We are also open to the development of complete loudspeaker concepts and look forward to your creative ideas. Overall, variant offers more than 100 immediately available items in stock and provides dealers, developers, major clients, and private customers with a comprehensive package of innovative quality products.
Sales Region
As the exclusive importer of leading premium brands in our industry, we supply both dealers and private customers throughout Europe. Our range of services is well received by many renowned manufacturers and developers as well as by our loyal customers. The central location of our company in the heart of Europe offers valuable advantages in ensuring smooth and fast logistics throughout our entire sales territory.
Quality and Performance
What Defines Us
What defines the quality of a company? At variant, the high quality of the manufactured and distributed products is our top priority. Moreover, companies are becoming less and less differentiated by price due to global production and trade structures. Therefore, as a manufacturer, we focus on customer feedback and offer holistic, service-oriented solutions that provide clearly recognizable added value:
- We are guided by your needs
- We develop innovations that help you stand out from the competition
- We are in constant interaction with our customers
- We customize our products and build strong brands with unique character
What defines a successful company? We don’t have a universal answer either.
... But every day, we do our best to get a little closer to one.
How It All Began
Better sound is our mission. We are passionate technicians, developers, retailers, and marketing experts. Together, we work to impress our customers with products and sound experiences that are truly unique.
With us, sound becomes a true delight.
1999: The First Sound
Even back then, Michael was passionate about craftsmanship and loudspeaker building.
His then “series speaker” already had to be placed into a new custom enclosure during his childhood.
2010: First Steps
Michael begins his training in carpentry.
2013: The Journey Continues
After completing his training, Michael decides to expand the family business.
2016: A Melody Emerges
The first small-scale productions and custom speakers are built in-house. The first collaboration between Michael and Daniel begins.
2018: A Masterpiece
To expand his skills and run the business independently, Michael earns his master craftsman certificate.
2018: The Birth of variant
Michael believes that his passion for craftsmanship and perfect sound can go hand in hand. Thankfully, he’s not alone in this belief: Daniel shares this dream – and variant is born.
2018: Being Heard
variant launches online with a small initial product range.
2018: First Development
The team grows with the addition of experienced developer Thorsten Fischer.
The first in-house developments are created.
The expansion of sales structures begins, both in retail and development.
We enter the DIY market with new products and innovations.
2022: New Design
The new customer-oriented online shop goes live.
2022: New Inventory Management
State-of-the-art shop technology with automated order processing is introduced.
2025: New Shop System
Dropshipping, speaker kits in more versions, and an expanded B2B section.
It's Really Kicking Off:
Importing more renowned brands
We support speaker developers and retailers
We listen to our customers – whether in seminars, casual discussions around hi-fi, room acoustics and DIY,
on the phone or in person. We are open to your ideas!